Mobile Commerce, (abv. as M-commerce) is just not a trend rather it’s a revolution that has triggered the strategies and fundamentals of online marketing. There has been a significant rise in the number of mobile users recorded in past decade. And, if surveys are to be believed, the mobile commerce has leaped up by 300% faster than the whole E-commerce in last four years.
Before we move on to know the reasons, factors and future aspects related to M-commerce, let us first dig into a brief introduction about it.
Defining M-commerce In Brief
In simple words, “M-commerce” refers to mobile commerce that comprehends browsing, buying and selling of products and services on mobile devices. In commercial term, it can be described as a shopping experience where business transactions are done via mobile devices”. The horizon of M-commerce is just not limited to E-commerce industry.
Showrooming In Trend
Never heard of this word before, Well, If you are someone looking to forward to switching towards M-commerce from E-commerce, then you definitely should know about it. “Showrooming” is generally referred to the practice of visiting shop/shops in the ground market to examine the product and then buying it online at lower prices. Almost half of the shoppers are engaged in showrooming during holidays, which is anyway a good news.
Mobile commerce has emerged as a much needed and non-optional strategy for businessmen looking forward to sell their product/ services online. The mobiles are just not confined to calling, messaging but rather they are now used for almost everything, including shopping. So, it is very important to learn how to establish your foothold in M-commerce serving customers on different mobile devices.
Tips To Begin With An Effective M-commerce
Here are few tips that might be helpful in understanding and implementing M-commerce effectively.
Go for mobile site
Begin with the mobile site of your business. Though there are hundreds of mobile commerce apps available out there but a website has no comparison with an application. A large number of customers rely on these mobile sites as these sites do not bound them to abide by some formalities every time they browse up for shopping. The another benefit is that a mobile site allows you to easily share links, URL’s of the pages and products from your mobile device.
Get your Own App
In case you are so overwhelmed with the response on your mobile site, try going for the mobile app for your business. These apps are aimed to provide an interactive shopping experience to the user, thus lessening the hassles of payment, checkout, and other factors. There are a major number of online brands who have opted this app factor to reach out to their customers more efficiently. And, the additional benefit is that these mobile apps always come with some offers and discounts specifically applicable for app users.
Redirect Links To Your Mobile Site
This is one of the common strategies followed by site administrators to make their site rank above the search engines. It is obvious that the mobile users would come to your site via search options so it would be nice if you create some backlinks to your mobile responsive sites.
User-friendly Search Box
Provide a useful search box option that allows the user to go straight to the product/service they were actually looking for. A user-friendly search box helps customers to easily navigate to the product and continue shopping. This simplifies navigation process and increases the sales.
Integrate autosuggest option as this might help new and existing users find their choice of product easily, even if they have misspelled it. This helps in avoiding situations that may result in aberration of customers from your site.
Make sure you provide same services on both of your desktop and mobile sites. This is because customer lands on your website expecting it to be same as that it was on the desktop. Same products, catalogs, services and if something opposite to that happens, it is going to avert customers from your site.
Include Multiple Payment Options
Add different payment options that would help both local and international customers to shop on your mobile site. Moreover, keep the payment option secure and intuitive, thus minimizing the hassles of payment and checkouts.
Use Appealing Images
Make sure you have used appropriate and attractive pictures of your products/services so that despite smaller screen, the user can experience the same shopping features.
Readable Text Format
It is important to use the text format which is readable and compliments the structure of the website. This is because if users do not find the text readable, they are more likely to get averted to from your m-site.
10. Keep Site Design Simple
Make sure you always keep a balance between making your mobile site with a simple design and faster loading function. Keep the design of your site simple but as effective as you can.
Scope Of M-commerce At Global Level In Future
Over a period of time, webmasters and developers have realized the importance of M-commerce in their quest to sprint up their brand, increase sales, improve growth chart and remain ahead of competitors. The latest trend in M-commerce is its own growth which means businessmen have a huge scope to do something big with their online business using mobile commerce. The future of mobile commerce is bright and it’s assumed to get brighter in near future.
Author Bio: Paul Schroer is a professional web developer at PSDtoMagentoDeveloper, who is passionate about writing informative blogs and articles on online commerce. He keeps himself updated and versed with the latest emerging trends of the web industry.